A picture of a mold-ridden burger seems like an odd way to promote a restaurant. But in a move that’s somewhat counterintuitive to NYC mold removal, Burger King is using this method to sell the virtues of their iconic Whopper.
Fresh Tastes Better
In mid-February, Burger King rolled out a new 45-second commercial that opens with an appetizing picture of their signature burger. Time-lapse photography then documents the sandwich deteriorating into a lumpy, moldy mess over a period of 34 days, as Dinah Washington’s “What a Difference a Day Makes” plays in the background.
So what’s the point? Burger King is showcasing their move to eliminate artificial preservatives, colors and flavors from the Whopper. The plan is currently operational at more than 400 Burger King restaurants in the U.S., with the goal to include all locations in the country by the end of 2020.
Behind the Curve?
When it comes to removing artificial ingredients from fast food, Burger King is actually playing catch-up. Two of their main competitors, McDonald’s and Taco Bell, announced over the last two years they would be stripping artificial flavors, colors and preservatives from some or all of their menu items.
Health experts point out that not all additives are unsafe. They say features such as salt and sugar content, as well as calories, should be the main concern.
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